Your website isn’t dead, but it's evolving.

Instead of static pages and navigation, visitors are beginning to interact with websites conversationally. The next generation of digital experiences will combine AI assistants, real-time personalization, and dynamic page assembly to guide users through complete journeys rather than just deliver information.

Prerequisite

This session is meant for marketers, developers, designers, and agencies.

Target Audience

Marketers, Agencies, Digital Strategists, CTOs

Outline

Websites are entering a new phase. Visitors no longer just browse pages. They expect to interact with websites conversationally and receive immediate responses.

Early implementations of AI on websites focused primarily on chatbots or AI-powered search. While useful, these approaches only scratch the surface of what AI can enable in modern digital experiences.

We’ll explore how digital assistants on websites are evolving into an experience layer capable of assembling personalized journeys.

Instead of just answering questions, be able to guide visitors through actions, surface relevant content, trigger forms or widgets, and even reshape the surrounding page experience based on what a user asks.

We’ll discuss how this model works alongside Drupal and how AI can orchestrate multiple components of a digital experience, from conversational interfaces to dynamic UI elements and backend integrations.

Key topics include:
• The evolution from chatbots and AI search to AI-driven web experiences
• How the conversation can drive real-time personalization on websites
• Forms, widgets, CTAs, and guided journeys within an assistant experience
• How digital assistants interact with CMS content, APIs, and enterprise systems

Learning Objectives

• Understand how AI assistants are evolving beyond chatbots into dynamic experience layers
• Learn how a conversational can drive personalization and user journeys on websites
• Identify opportunities to incorporate AI-driven experiences onto your website

Experience level
Intermediate