Each year, World Cancer Day becomes a global surge of participation, with communities activating worldwide, hundreds of personal stories shared in over 60 languages, and traffic peaking at more than 500,000 requests per hour. Learn how UICC uses Drupal as the long‑term backbone of the campaign, keeping the platform resilient and inclusive at its busiest moment — with AI helping remove friction in moderation and publishing, not replace the people behind the stories.

Prerequisite

An interest in digital strategy, global campaign management, or high-traffic architecture. No deep technical expertise is required, though an interest in AI and CMS scalability is beneficial.

Target Audience

Product owners, Digital strategists, Marketing managers, NGO leaders, and Project Managers looking for a roadmap on scaling impact. It also appeals to Architects interested in AI integration and high-traffic performance.

Outline

Every 4 February, World Cancer Day mobilises action against the global cancer epidemic. As the digital heart of this movement, the worldcancerday.org website manages over 500,000 requests per hour, serving as the staging ground for 900+ activities in 100+ countries.

Charles Andrew Revkin (Senior Digital Strategy Manager, UICC) shares how the site serves as the backbone of their mission. We explore the strategic "pillars" that allow a lean NGO team to manage a massive global campaign.

We will dive deep into five key areas:

* Global user-generated content visibility: Empowering members to submit local activities visualised on a real-time global map.
* AI-powered storytelling: Solving the "moderation bottleneck" with Azure-based AI to summarise and moderate hundreds of stories in real-time.
* The multilingual challenge: Balancing human-vetted content and machine translation to support resources in 60+ languages.
* Infrastructure for the peak: Utilising Fastly CDN, WAF, and predictive scaling to ensure 100% uptime during the 500k req/hour peak.
* Campaign innovation: Insights into a three-year strategy and building interactive features like custom poster generators and social media challenges.

Learn why a global organisation has remained committed to Drupal for over a decade.

Learning Objectives

Operational excellence: How to prepare for "Flash Traffic" events without maintaining a massive year-round infrastructure cost.
Responsible AI integration: A business blueprint for using AI to handle sensitive, high-volume user content without losing the human touch.
Global content strategy: Techniques for supporting 60+ languages and localised campaign materials within a manageable editorial workflow.
The strategic ROI of Drupal: Why a global membership organisation has remained committed to Drupal for over a decade (from version 6 to 11).

Experience level
Anyone