From Brief to Review-Ready in 60 Minutes: A Governed AI Campaign Workflow in Drupal 11
From Brief to Review-Ready in 60 Minutes: A Governed AI Campaign Workflow in Drupal 11
Kieran Cott
Discover how to generate a fully governed, high-quality first draft of a campaign page directly from a PDF brief in minutes, without ever opening a development ticket.
Prerequisite
No coding required
Familiarity with campaign landing pages and editorial review processes
Target Audience
Marketers, content strategists, product owners, and editors who need faster campaign delivery without losing approvals and brand control.
Outline
Marketing teams want speed, but they also need brand consistency, accessibility, and approvals. This session demonstrates a practical approach to AI-assisted campaign delivery in Drupal 11 that prioritises governance over hype.
We’ll show a “brief to draft” workflow: a marketer uploads a campaign brief (PDF or text), Drupal extracts and summarises the intent into a structured plan, proposes a landing-page outline from a small library of approved patterns, generates first-draft copy for predefined sections, and suggests helpful enhancements like alt text and SEO metadata. Crucially, the result is saved into Needs Review—so editors remain in control and nothing is published automatically.
Learning Objectives
Understand what “governed AI” means (review gates, traceability, permissions)
See how briefs become structured plans + page drafts inside Drupal
Learn practical guardrails: approved components, tone rules, and accessibility/SEO enrichment
Know when to trust AI outputs—and when humans must intervene