What if Drupal marketed itself as powerfully as it’s built? Join us to help shape the future of Drupal’s global story.

Prerequisite

Basic familiarity with Drupal and the open-source community. An interest in marketing, business strategy, or community collaboration is helpful but not required.

Target Audience

Agency leaders, marketers, business developers, Drupal contributors, and anyone interested in growing Drupal’s market presence and adoption.

Outline

Drupal is entering a new era of marketing momentum.

Over the past year, Drupal AI has sparked a redoubling of marketing efforts, driving visibility through external events, webinars, award wins, and reaching entirely new audiences. It has shown what’s possible when the community aligns around a clear story and shared ambition.

So the question is: what if we could scale that success across all of Drupal?

Drupal has a huge opportunity to amplify what’s already working. Agencies are already driving strong marketing independently, but by aligning around shared messaging and campaigns, we can expand reach, unlock more enterprise opportunities, and strengthen Drupal’s position.

Building on the momentum of the Drupal AI initiative, the Drupal Association is growing coordinated marketing efforts in new areas, opening the door for more people to get involved and make a visible contribution.

We’ll share how the initiative is taking shape, why they’re gaining traction, and what makes them different. We’ll show how marketing in Drupal is becoming one of the most accessible and high-impact ways to contribute, where individuals and organizations alike can raise their profile, earn recognition, and help shape Drupal’s future.

This is not just an update, it’s an invitation. If Drupal AI proved anything, it’s that momentum builds quickly when people rally around something exciting. This session is about how we create more of that energy, and how you can be part of it.

Learning Objectives

- Understand the goals and structure of Drupal’s latest global marketing initiative
- Learn from recent efforts, including Drupal AI marketing campaigns
- Identify opportunities to contribute to shared marketing efforts
- Gain practical ways to support and amplify Drupal’s positioning

Experience level
Anyone