Unblocking AI: Why Programmes Stall at Pilot Stage, and How to Move Past It (Sponsored by Reading Room)
Unblocking AI: Why Programmes Stall at Pilot Stage, and How to Move Past It (Sponsored by Reading Room)
Amanda Falshaw (Amandaai), Megan Harvey (megan.harvey)
Reading Room's research with 150 senior UK digital transformation and marketing leaders found that 65% now consider AI core to how their organisation operates, yet 1 in 5 say most of their AI initiatives never make it past pilot stage, and 22% report AI's real-world impact has fallen short of expectations.
In this session, Megan Harvey (Head of Communications and Marketing) and Amanda Falshaw (AI Enablement Lead) unpack the three biggest blockers holding AI programmes back: security and compliance, legacy system integration, and weak measurement. They'll share the practical fixes that separate organisations that scale AI successfully from those stuck in perpetual pilot mode, and leave attendees with a simple readiness framework they can apply to their own AI initiatives.
Megan Harvey, Head of Communications and Marketing
Megan leads a team of specialists to drive brand visibility and website performance. She bring together expertise in content, paid media, data analytics, SEO, social and more to develop digital engagement strategies that help organisations achieve their objectives: be they conversions or brand awareness. She has had the fortune to work within major brands such as WWF-UK, Botanic Gardens of Australia, University of Oxford and Forestry England.
Amanda Falshaw, AI Enablement Lead
Amanda leads Reading Room’s approach to AI enablement, helping teams and organisations turn the potential of AI into practical, measurable value. She brings together expertise in digital delivery, AI strategy, governance and operational transformation to help organisations adopt AI confidently and responsibly. With a strong focus on people and real-world application, Amanda helps embed AI into everyday ways of working, improving efficiency, decision-making and digital delivery while ensuring innovation is supported by clear governance. Throughout her career, she has worked with organisations including the BBC, Office for National Statistics, AND Digital and a range of UK government departments.
Session sponsored by