Why Marketers Should Pack Their Bags for DrupalCon Atlanta 2025
This blog has been posted and edited with permission from Shefali Shetty.
For years, DrupalCon has been seen as a place for developers, module experts, and backend architects to connect and get inspired. What about marketers? Things are changing, with the spotlight on the new Drupal CMS and its marketer-friendly features, DrupalCon 2025 in Atlanta is set to offer marketers a fresh and exciting way to engage with technology.
As a marketer, if you’ve ever thought, "DrupalCon isn’t for me,” it’s time to rethink.
Drupal CMS - The Marketer’s Drupal
If you’ve caught up with all that’s happening around the Drupal world lately, this should not come as a surprise. Yes, Drupal CMS is truly, madly, deeply designed for and around marketers. With it, you can roll out campaigns faster, deliver personalized user experiences easily, seamlessly, and quickly integrate with your favorite CRMs or marketing automation platforms. Reading about the power of Drupal CMS is one thing, but imagine meeting the creators in person, gaining first hand insights on how to make the most of it, and discovering its powerful features.
Must-Attend Sessions for Marketers at DrupalCon 2025
At DrupalCon Atlanta 2025, you’ll definitely see a lot about how Drupal CMS’s capabilities are transforming marketing workflows. In addition, there’s an exciting lineup of must-attend sessions designed specifically for marketers like you and me. Take a look at the list!
4 Big Ideas in UX and Content Strategy by Suzanne Dergacheva
Designed specifically for marketers, this talk will explore innovative approaches to creating seamless user experiences and impactful content strategies. Learn how to apply these insights to your next project and enhance your brand’s digital presence with practical, real-world examples. Click for more details on this session.
Digital Debris: Strategies for the Life and Death of PDFs by Dave Cameron
In this session, Dave Cameron breaks down the role of PDFs in digital content, when they work, when they don’t, and how to manage them effectively. Learn best practices for handling PDFs, optimizing accessibility, and knowing when to transition to better alternatives. Ultimately, this session will help you make smarter decisions about your digital assets. Click for more details on this session.
Driving today’s CMS with tomorrow’s artificial intelligence by Jyoti Singh
Find out how AI is revolutionizing content management systems, including Drupal, in this insightful session with Jyoti Singh. Learn how to harness AI to enhance content delivery, streamline workflows, and optimize digital experiences. Click for more details on this session.
Drupal Workspaces: Revolutionizing Content Staging and Workflows by Matt West
Discover how Drupal Workspaces is transforming content staging and workflows for better efficiency and flexibility. Matt West will showcase how this powerful feature enhances content creation, improves collaboration, and simplifies publishing processes. Click for more details on this session.
From Data to Insight: Crafting Custom GA4 Reports in Looker Studio for Website Success by Cameron Panice
Learn how to create useful Google Analytics reports with Looker Studio to track website success. Cameron Panice will show you how to find valuable insights to improve your digital strategy. A hands-on session for marketers who want to make smarter decisions with data! Click for more details on this session.
Honey, I Shrunk The Marketing Budget: How To Keep Improving Your Website In a Challenging Economy by Bjorn Thomson
Learn smart ways to improve your website without overspending. Bjorn Thomson will share creative strategies to make the most of your marketing budget and maximize impact, even in tough times. Perfect for businesses looking to grow online with limited resources! Click for more details on this session.
Mind Over Metrics: Behavioral Economics for Smarter Content Strategy by Amy Shropshire
Amy Shropshire will show how psychology influences audience decisions and how to use these insights to craft smarter content strategies. This session is great for marketers looking to make a bigger impact! Click for more details on this session.
Navigating Migration Challenges and Streamlining Content for Site Consolidation Projects by Mandee Englert
Mandee Englert will walk you through the challenges of content migration during site consolidation projects. Learn how to simplify the process and ensure a smooth transition. This one is perfect for teams tackling complex migrations! Click for more details on this session.
Tag! You're it. Digital "freeze" tag with GTM by Brian Danin
Join Brian Danin for a session on how to use Google Tag Manager (GTM) to enhance your digital marketing strategies. Learn how GTM can improve your ability to measure and analyze website performance, giving you more power over your campaigns. Click for more details on this session.
The Future of SEO: Embracing Change and Innovation by Gaurav Mishra
Join Gaurav Mishra as he explores the latest SEO trends and innovations. Learn how to optimize your Drupal website and stay ahead in a rapidly changing digital world. Great for businesses wanting to make the most of SEO! Click for more details on this session.
Working with Layout Paragraphs: an Easy-to-Use, Drag-and-Drop Content Editing module for Drupal by Justin Toupin
Discover how to simplify content editing with the Layout Paragraphs module in this session by Justin Toupin. Learn how its drag-and-drop functionality can make content management smoother and more efficient, enhancing your editing workflow. Click for more details on this session.
More Reasons to Attend
Learn From Fellow Marketers
Do you feel limited by your CMS? DrupalCon is where you’ll hear about marketing teams who’ve crushed their goals with Drupal. From skyrocketing lead generation to streamlining multi-language campaigns, the case studies you’ll discover will leave you inspired and equipped. It’s a chance to catch up with the latest industry trends like AI, personalization, omnichannel strategies, etc. Unsure who in your network is attending? Look out for those using our attendee badge!
Collaborate With Developers
Do you feel a disconnect between your developer and you? Now imagine you explaining your vision to a developer who actually gets it. DrupalCon facilitates collaboration like no other event. It helps bridge the gap between marketers and tech teams. It’s the perfect place to co-create solutions that make your campaigns run smoother. Learn about new features, modules and themes that your competitors have already started using.
Networking That Works for You
DrupalCon isn’t just about sessions. It’s about the coffee-break conversations and serendipitous meetings that lead to real opportunities. Connect with:
- Fellow Marketers: Share challenges, swap solutions, and maybe discover your next big idea.
- Drupal Experts: Pick their brains on how to make the most of your Drupal investment.
- Decision-Makers: Build connections that could lead to collaborations, partnerships, or even your next career move.
Where else can you sip coffee with a developer, a CEO, and a marketer who just doubled their leads, all at one table? Even better, join us at the Marketing Contribution morning and give back to the Drupal community whilst networking.
