Our CEO will present together with the Director Global Digital Marketing at Schwabe Group the digital transformation and decision process behind the selection of Drupal as an essential solution component in their digital strategy.

Prerequisite
There are no special prerequisites, a general interest in case studies and how organisations are using Drupal at scale is recommended.

Outline
The Schwabe group comprises several different affiliated companies in the pharmaceutical and health industry. Its products are distributed in more than 50 countries. All of the companies within the Schwabe Group focus on plants as the basis for developing pharmaceuticals and health products. The company employs over 4000 specialists in 16 countries and manages more than 100 websites.

The family business, Dr Willmar Schwabe GmbH & Co. KG, boasts a successful 150 year history. As one of Europe's oldest pharmaceutical companies, it generates annual sales of over 900 million EUR, featuring well known products such as Lasea®, Tebonin®, Gaspan® and Umckaloabo®.

This talk will cover their case study in more detail:

In the end of 2020, the company decided to create a multi-site platform for all its brands and markets in order to gain control over all the web properties of the company. The central goal was to ensure consistency across all websites, centralise administration and gain legal governance around the globe.

One of the main reasons for the evaluation of Drupal and strategic replatforming was that the digital landscape of the company was run on many different CMS systems or even using static websites with a very limited budget. There was a lot of inconsistency between the web properties and no exchange between the markets.

The most important project goal for the Schwabe Group was to create a scalable multi-site solution that could fulfil current and future requirements in a timely manner with focus on unified design system and outstanding editorial experience for fast adoption.

Learning Objectives
In this session the director of Global Digital Marketing will share insights from the moment a decision was made to take this project forward. The session will cover:
- Agency and technology selection
- Challenges on the way
- The solution
-- Drupal Multisite
-- Design system
-- Elastic search
-- PIM system with SAP API
- Examples of implementation
- Next steps