Seamlessly connect users from different brands spaces on a single multibrand website, coordinating identities and promoting engagement through a transversal loyalty experience.

Prerequisite
Knowlege about brand identity, UX principles, customer journey mapping and the difficulties of implementing a personalized content solution according to the user's interests.

Outline
- Current Landscape: Nestlé's Diverse Brand Portfolio in the Food Industry.
- Utilizing Drupal for Unified Brand Experiences: Leveraging Drupal's CMS capabilities to seamlessly integrate diverse brand spaces and deliver personalized content experiences.
- Brands identities UX consolidation: Intuitive browsing experience for users across different brands using consistent design components.
- Unified Loyalty Program and Gamification through Digital Badging: Benefits for the users and the brands in terms of customer engagement.
- Data-driven insights: Content personalization based on users declared and behavioral data gathered accross CDP, AI Chatbot and GA platforms.

Learning Objectives
- Learn about the process of brands integration using Drupal as solution while maintaining coherence and their own identity and specificities.
- Understand the concept of multibrand integration and its benefits for both users and brands taking advantage of a single loyalty program and gamification strategies.
- Be conscious of the suitability of Drupal as the platform to develop a website delivering data-driven personalized content to the user.

Experience level
Intermediate