When:
to
Room:
Room 2 (131-132)
Tags:
user experience, accessibility, & design, drupal showcase, development & coding
Track:
clients & industry experiences

The Evolution of Customer Interaction on a Pioneering Telecom Website in a Developing Country

The Evolution of Customer Interaction on a Pioneering Telecom Website in a Developing Country

Eashika Naznin Easha

Over a decade ago, a leading Telecom company embarked on a digital journey with the launch of its website using Drupal 6. Navigating the unique challenges posed by users in a developing country, the journey unfolded. From a static information hub to a vibrant and customer-centric Drupal 9 website, witness the remarkable transformation through out the decade.

Prerequisite
Web developers, managers, and digital marketers

Outline
Discover the evolution of a website as it adapts to the changing needs of modernizing customers. From incorporating dynamic balance recharge and product purchases to gathering user feedback, the journey is marked by overcoming unique challenges faced in handling users from a developing country. Dealing with massive use of older technology, lack of UI knowledge, strict government regulations, language barriers, high traffic during peak times, and slow internet, the road to implementing customer care features has been a formidable one.

Learning Objectives
- Identify the unique challenges and opportunities of developing the web for users in developing countries.
- Craft solutions with multilingual and accessibility support for inexperienced users.
- Adapt web development practices to address the limitations of older technologies and infrastructure.
- Implement effective strategies to ensure optimal website performance and scalability.