Bridge the gap between two powerful platforms, Drupal and Mautic, within the context of an open Digital Experience Platform (DXP). This session focuses on the potential synergy of Drupal and Mautic in creating a robust foundation for a seamless open DXP to win more business with Drupal and make the community stronger by connecting to other open source ecosystems like Mautic.

Prerequisite
Learn a bit about the market context:
Last year I also presented this session to the audience. This years session builds on last year. I did a tour of camps and cons (Drupaljam, Mauticon global, drupal day Portugal, drupal camp spain, drupalcon Lille, drupal camp Davos) with this session and learned a lot on how everyone is using Drupal, Mautic and open DXP. I hope to share more insights with the audience.

I feel the idea of open DXP, Drupal+Mautic is still early days and that the Drupal eco-system is still catching up on market trends. It seems the market is asking for a bike (the open DXP which is cms + marketing automation + data + AI is all included) and the Drupal ecosystem is still offering the best platform for an open DXP (ie the frame of the bike). For Drupal to stay relevant Drupal needs to sell it self together with other open source platforms like Mautic to stay relevant and respond correctly to market demands.

I hope my sessions will inspire business leaders and community members to look more into the idea of open DXP, collaboration with other open source ecosystems and be able to make their business stronger by being able to respond to market demands. With the Drupal ecosystem declining in size (see CXO diner where Michel and Janne presented the data at Drupalcon Lille) it is key that business owners understand what the market is asking.

So I'm presenting the same topic updated because I feel it needs more evangelisation and I hope to continue delivering the message at Drupalcon Barcelona.

Outline
Bridge the gap between two powerful platforms, Drupal and Mautic, within the context of an open Digital Experience Platform (DXP). This session focuses on the potential synergy of Drupal and Mautic in creating a robust foundation for a seamless DXP. It goes beyond technology, aiming to unite communities, developers, and marketers, fostering collaboration and shared goals.

The core message of this session revolves around the idea that by bringing these distinct worlds together, a new vision can emerge. It's a vision where both the Drupal and Mautic communities leverage their unique strengths to create more value for end-users than either platform alone. This session emphasizes not only the technical aspects but also the collaborative spirit required to make this vision a reality.

Attendees can expect a balanced mix of business insights and community-driven discussions.

Learning Objectives
* How to position your Drupal based business by combining multiple open source ecosystems through open DXP.
* How to make the community stronger by connecting multiple open source ecosystems
* Learn about other communities like Mautic, Unomi, ...

Experience level
Intermediate