Crafting your content involves more than just sharing a success story. In this session, we will share best practices involved in standing out among the noise, along with the ultimate toolkit for being a Drupal ambassador, covering how to approach:

- Case studies for posting on drupal.org
- Speaking opportunities outside of the Drupal community
- How to position Drupal to a broader audience
- Mentoring and training new Drupal adopters

Join a Marketing Lead and the lead of the Promote Drupal initiative as we share how to promote Drupal to the wider world.

Prerequisite
Attendees will get the most out of this session by being familiar with the need to promote Drupal outside of the community and have an understanding of the types of projects their organization works with.

Outline
The sharing of community-led stories and content is a key part of building the future of Drupal through promotion.

Impactful case studies, webinars, videos, event sessions, and more can have a big sway on decision-makers from both tech and non-tech backgrounds; illustrating real-world cases of how Drupal is the best fit for ambitious site builders, code, and non-code users.

Crafting your content involves more than just sharing a success story. In this session, we will share best practices involved in standing out among the noise, along with the ultimate toolkit for being a Drupal ambassador, covering how to approach:

Case studies for posting on drupal.org
Speaking opportunities outside of the Drupal community
How to position Drupal to a broader audience
Mentoring and training new Drupal adopters

Join us as we continue to promote Drupal to the wider world!

Learning Objectives
At the end of this session, attendees will be able to…
- develop a ‘Promote Drupal’ mindset and understand how they can help contribute to the initiative
- create content that helps promote Drupal to a wider audience in a variety of ways
- apply learnings to adapting existing content in order to speak to the audience for drupal.org, helping to promote Drupal as a platform