Did you know that an average internet user is tracked by hundreds of trackers every day, often without their explicit consent? This invisible tracking has fueled the digital advertising industry but at the cost of privacy.
Third-party cookies have been the backbone of this tracking, allowing advertisers to follow users across the web. However, with rising privacy concerns and regulatory actions like GDPR and CCPA, the digital landscape is changing.

Prerequisite
01 Situation Today
02 Affected Areas
03 Possible Solutions
04 How to Prepare for the Phase Out
05 Migration to Server-Side Tagging
06 Cookie Consent Implementation
07 What we’ve already tested?

Outline

GA4 tracking without third-party cookies

What we’ve tested with turned-off third-party cookies in Chrome?

Learning Objectives

Learn How to Prepare for the Third-Party Cookies Phase out & Server-Side Tagging.

Experience level
Intermediate