Personalization has long been a "holy grail" for many web teams. Legendary in its power. But also hidden in parts unknown, out of reach. It takes a heroic journey to get there. Or does it? By leveraging modern Artificial Intelligence and Machine Learning capabilities some people are seeing results quickly and with much less up-front cost. Contrary to the standard story of multi-quarter projects and six or seven-figure budget requirements, Drupal projects can get started with personalization in as little as 30 days, often with zero software license fees. If you are an organization using Drupal, this approach can help you improve the effectiveness of your website. If you are a digital agency using Drupal to serve clients, this can be a way to add a high-value service offering for 2025. We will discuss how to leverage the right partners to accelerate the process and minimize the risks, including privacy and data regulation compliance. With the information in this session, you can start leveraging first-party data and existing visitor behaviour to build a web personalization practice quickly.

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