***Sessions and speakers are subject to change. Additional sessions will be added as they become available.
09:00 to 09:50 PDT
Most higher-ed organizations embrace multi-channel engagement, involving diverse touch points across various media and advertising streams. However, these channels often operate independently, lacking connection in design, content voice and measurement priorities.
There’s a hard truth that everyone must face when building a website: just because you build it, doesn’t mean the people will come. This also doesn’t mean your next creation won’t be a digital Field of Dreams.
Embark on a transformative journey from content chaos to strategic clarity in just 30 minutes. This session is designed to empower attendees with the tools and insights necessary to assess, articulate, and apply a robust content strategy.
Delivering personalized and relevant customer experiences is key to building strong relationships and driving business growth.
Content Models are an important content strategy tool to help clarify requirements and build mutual understanding of all content and relationships within a given system or product.
The landscape of websites is undergoing a seismic shift, driven by an insatiable demand for new content and the impending influence of artificial intelligence.
11:30 to 12:20 PDT
Provide an overview of Lenovo's digital presence and the need for a scalable and multilingual solution.
Discuss the complexities involved in creating and maintaining numerous language variations of a website.
Understanding the real world implications of using Personalization on your website can be tricky - after all there are nearly limitless ways to use it. The reality is that the more you "personalize" your website, the more maintenance it requires to keep your content updated.
In today's hyper-connected digital landscape, understanding customer behavior and preferences across various touchpoints is paramount for businesses aiming to stay competitive.
Accessibility isn’t strictly the responsibility of developers and designers. Arguably the most important, and often forgotten about, area that affects a website’s accessibility is the content itself.
Our condensed five-week journey is an epic tale of innovation and collaboration, where Drupal becomes the canvas for a groundbreaking AI experience.
April Tiddei, amazingrando
Wandering into the AI age without a strategy to centralize control over the data, assets and structured content in your content and marketing ecosystem is akin to setting sail into an ocean at night without a rudder, a map, or a lantern.
Content migrations are immense efforts that require careful strategic planning, implementation, and testing to ensure your data gets from A to B successfully and intact. Still, they’re also moments of great opportunity.
Developers may know the ins and outs of migrations, but what do project managers, designers, or business owners do when faced with working on a large migration project? What makes a migration project different and what should you know when collaborating with developers on such a project?
